Home‎ > ‎Newsflash in detail‎ > ‎

Animation: The Top 20 Global Brands (2000-2019)

posted 9 Jun 2019, 20:18 by Happi Mess   [ updated 9 Jun 2019, 21:53 ]


two (2) videos

1. top brands to 2018

2. most valuable companies 20 yrs to 2019










Sponsored visit by Central Insurance Brokers, Perth WA







1. top brands to 2018


Time travel back to the early-2000s, and a list of the world’s most respected brands might be surprising.

Tobacco company Marlboro is still one of the top 15 global brands with a value of $22 billion, while companies like Nokia and AT&T also help to round out the group.

Aside from Microsoft, the tech companies at the time were mostly focused on hardware and services. HP was considered a top global brand at the time, and even IBM was still making PCs until the year 2005.
The Platform Revolution

How times have changed.

In today’s animation from TheRankings, you can see how the list of the top 15 global brands has evolved over the last two decades or so.

The visible shift: as soon as Google hits the rankings in 2008 (2:21 in video), it becomes clear that the money is on the software side – particularly in coding software that ends up as a dominant consumer platform.

Shortly after, companies like Apple, Facebook, and Amazon enter the fold, quickly climbing to the top. Here are the final numbers for 2018 in terms of brand value, with data coming from Interbrand:











The Problem with Hardware

What’s the difference between the big hardware firms of old, and the successful ones that dot the list today?

From a business perspective, hardware companies need to have a bold and accurate vision of the future, constantly taking innovative strides to beat competitors to that vision. If they can only make incremental improvements, the reality is that their competitors can enter the fold to create cheaper, similar hardware.

Samsung, which finished 2018 as the world’s sixth most valued brand, is a good example of this in practice. The company has had the top-selling smartphone for every year between 2012-2018 – an impressive feat in staying on top of consumer trends and technology.

Despite Samsung’s success, it remains stuck behind four other tech brands on the list – all companies almost exclusively focused on platforms: Microsoft, Amazon, Google, and Apple.
Why are Platforms so Dominant?

Constant innovation is a good barrier to entry if you can keep doing it – but the platforms have an even more bulletproof strategy: being everywhere at once.

Facebook uses the powerful network effect from billions of people as a moat, and then it buys up-and-comers (Instagram, WhatsApp) to cover even more ground. As a result, competing with Facebook is a nightmare – even if you could theoretically acquire new users at $1 per user at a ridiculous scale, it would require a marketing investment of billions of dollars to make inroads on the company’s audience.

Microsoft owns various platforms (Windows, Xbox, LinkedIn, Azure, etc.) that help insulate from competition, while Google’s strategy is to be everywhere you need to search, even if it’s in your living room.

Because platforms have massive scale and are ubiquitous with consumers, it gives them the ultimate pricing power. In turn, at least so far, they have been able to establish the world’s most powerful consumer brands.







2. most valuable companies 20 yrs to 2019












Share the love



















Bridge that Loan 
obligation free call with Australia's leading short term Commercial money lender 
No upfront or regular payments required
peter melzer at que capital.png

Best in the west for happy money at QueCapital







OTHER









Places visited


Event date / locationEvent typeTitle / summaryVenue / hostPublication link
2020.08.10 Burswood Icons of the trail Stunning food and views City View Cafe fbk grp wa tourism 
2020.07.12 Kings park Icons of the trail update bike hire station Bicycle hire SpinWAy Kings Park fbk grp wa tourism 
2020.08.02 Kalamunda trail - Bushland - creek Natural zone - dog friendly Whistlepipe Gully walk fbk wa trails pic n vid 
2020.08.12 Burswood Icons of the trail 190 m rock serpent The Wandering fbk grp wa tourism 
2020.08.08 Hillarys Icons of the trail Awesome Marina with so many attractions Hillarys Boat Harbour fbk wa biz 
Showing 5 items from page Places visited sorted by edit time. View more »


Recent announcements

  • Register 1st for Matagarup bridge zipline Top fastrack index links below image fastrack index  FREE QR code reader www.wabiz.org search by key words ie., Matagarup Bridge ziplineor use short url belowhttps://lnkd ...
    Posted 21 Sep 2020, 00:05 by Happi Mess
  • Perth suburbs about to get bigger? Top fastrack index links below image fastrack index FREE QR code reader   www.wabiz.org search by key wordsie., Perth property or use short url below About source Perth ...
    Posted 20 Sep 2020, 20:45 by Happi Mess
  • Sweden living glorious normalcy after no COVID lockdowns Top fastrack index links below image fastrack index FREE QR code reader   www.wabiz.org search by key words ie., Covid Sweden About source Sweden ‘living in glorious normalcy’ after ...
    Posted 20 Sep 2020, 20:38 by Happi Mess
  • Partygoers pack Wuhan water park Top fastrack index links below image fastrack index FREE QR code reader   www.wabiz.org search by key words ie., Covid wuhan https://lnkd.in/g_vpwzm About source China ...
    Posted 17 Aug 2020, 20:43 by Happi Mess
  • triple therapy for COVID-19 cure & prevention Top fastrack index links below image fastrack index FREE QR code reader   www.wabiz.org search by key words ie., Covid therapy cure  https://lnkd.in/gWNrtaB Bio source About ...
    Posted 11 Aug 2020, 19:41 by Happi Mess
Showing posts 1 - 5 of 149. View more »










Find out more click trap tap






Feedback

faults and 
feedback to
WaAchievers

Logo
Google ads




Comments