Home‎ > ‎Newsflash in detail‎ > ‎

Crowdfunding Success story for small business

posted 17 Dec 2016, 23:34 by Happi Mess   [ updated 17 Dec 2016, 23:39 ]

Top

$1.2M in 30 days, what Roccbox learned from this success 

 
igg_blogheader_nov2016_roccbox

Short link this article https://goo.gl/iECnvg
In March, we wrote about how our community was going bananas over the Roccbox portable pizza oven. In the first 72 hours of their campaign, they raised more than $400k, averaging about $100 per minute. Their campaign wrapped up 30 days later, bringing in over $1.2M in funds. This week, we sat down with one of the Roccbox campaign owners and production managers, Marcus White, to find out why they used Indiegogo and what they learned from raising funds:

What is the Roccbox and how did you come up with the idea for it?

Roccbox is a portable wood and gas fired stone floor oven that was designed by our founder and CEO, Tom Gozney. Tom already owns and runs ‘The Stone Bake Oven Company’ and ‘Gozney Ovens’, providing high quality pizza ovens for domestic and commercial use. However, he identified a gap in the market for those instances where a full-sized, built-in pizza oven is not financially or physically viable. Being available at an affordable price and weighing in at just 20 kg, Roccbox can fit in the back of your car and be used almost anywhere.

How do you translate your passion for this idea to the backer community?

roccbox-portable-stone-bake
With Roccbox, translating the passion for the product to Indiegogo’s community was easy because we ourselves were so passionate about the product we’ve developed over 3 years. We come from a family of businesses centered around stone bake ovens of all shapes and sizes. Those ovens, and perhaps more the amazing food they create, is the best way for us to demonstrate our passion. We utilise imagery and video content to do this.

What did you raise funds for?

roccbox-pizza-portable
Once our product (Roccbox) was ready for market, we found ourselves in a position that many young businesses find themselves in; we had a product that was ready for market without the capital to fund our first productions. We had our supply chain in place and everything ready to go, but lacked the funds to ‘push the button.’

Why did you choose crowdfunding?

While looking at various solutions, crowdfunding kept entering the conversation and we quickly realized that this was the best option for us. It allowed us to raise the funds we needed much faster than traditional methods would allow and gave us an opportunity to reward those who had followed Roccbox’s development, patiently waiting for us to bring it to market.

What were your biggest challenges?

Managing the sheer level of communication you’ll get from backers was a challenge. When someone has the confidence to voluntarily contribute their money to your project, they have a level of involvement beyond that of a simple customer. They want to know updates, they want the in’s and out’s of what’s happening – and rightly so! We are a small UK-based team and, with 2,500 backers, would at times receive hundreds of emails a day. Managing this and making sure that no one falls through the cracks is difficult, especially when the production delays start (and believe me, they’ll start!) and you find yourselves with a community of understandably frustrated backers!

Can you tell us about life after your campaign?

roccbox-team
Life after the campaign ended has been a whirlwind. We began production of our product immediately (actually during the campaign) and were subsequently hit with delays. Since then, we manufactured and shipped over 2,000 Roccbox’s and are still working towards fulfilling the remainder of our outstanding orders, all the while addressing quality control challenges and working on new content and recipes to keep our community engaged with Roccbox.

Is your product now on the market?

Yes! We currently sell directly from our own ecommerce platform here in the UK while actively in discussions with distributors to help us bring Roccbox to territories further afield.

Would you crowdfund again?

If we are in the same position we were in for Roccbox, yes! It’s been the key we needed to bring our product to market. I personally would likely do some things slightly different though, given what we’ve learned throughout the entire process. For example, we would clearly stipulate the situation regarding refunds on our campaign page by making it clear when your backers can get their money back and if it’s time dependent (i.e. once production starts they can’t). I also recommend extending the shipping timeline. Whatever you think is a reasonable timeline, add considerably more time to it! The delays you face will almost always be much longer than you anticipate. It’s better to have a longer timeline and deliver earlier than deliver late!
Looking for more tools and resources to learn from Roccbox’s experience? Download our Field Guide to Crowdfunding today!
igg_blog_visualcta_oct2016_fieldguide




Finances caught short 
make a simple obligation free call with Australia's leading short term Commercial money lender 
No upfront or regular payments required

Peter Melzer Dip FS (Financial Planning)

Director/Responsible Officer

F:  08 63144728   M: 0418944910  E: peter@quecapital.com

: 2 Centro Ave Subiaco, Western Australia 6008

Australian Credit Licence No:  370981   QueCapital.com






share this page

Short link this article https://goo.gl/iECnvg







Other news






News items



  • 95% of plastic in oceans comes from ten Asian rivers 95% of plastic in oceans comes from just TEN rivers Up to 95 per cent of plastic polluting the world's oceans pours in from just ten rivers, according to ...
    Posted 15 Jun 2019, 04:42 by Happi Mess
  • WHY JEFF "JOFFA" CORFE IS BOYCOTTING AFL GAMES Collingwood super-fan Jeff “Joffa” Corfe won’t be attending AFL games until league CEO Gil McLachlan apologises for the way fans have been treated in recent weeks. A Richmond ...
    Posted 13 Jun 2019, 23:58 by Happi Mess
  • study confirms Drinking Alcohol lets you live Longer Drinking Alcohol Is Better for You Than Exercise When It Comes To Living Longer, Says Awesome Study Sounds crazy but apparently it's true. source There are countless studies and ...
    Posted 13 Jun 2019, 00:21 by Happi Mess
  • Merkel confesses German multiculturalism has failed POTSDAM, Germany (Reuters) - Germany’s attempt to create a multicultural society has “utterly failed,” Chancellor Angela Merkel said on Saturday, adding fuel to a debate over immigration and Islam polarising ...
    Posted 10 Jun 2019, 20:46 by Happi Mess
  • Animation: The Top 20 Global Brands (2000-2019) two (2) videos 1. top brands to 20182. most valuable companies 20 yrs to 2019Sponsored visit by Central Insurance Brokers, Perth WA1. top brands to 2018Time ...
    Posted 9 Jun 2019, 21:53 by Happi Mess
  • a SEAWEED THAT TASTES LIKE BACON & HEALTHY AS KALE Researchers discover seaweed that tastes like bacon and is twice as healthy as kale extractResearchers at Oregon State have patented a new strain of seaweed that tastes like bacon ...
    Posted 9 Jun 2019, 20:09 by Happi Mess
  • Aus university students welcome sugar daddies to pay bills extractA 60 Minutes report has revealed more than 177,000 university students are signing up to ‘sugar daddy’ dating websites as a means to pay university fees and living ...
    Posted 9 Jun 2019, 19:01 by Happi Mess
  • 1989 FLASHBACK: U.N. Predicts Climate Disaster by 2000 if Global Warming Wasn’t Stopped 1989 FLASHBACK: U.N. Predicts Climate Disaster by 2000 if Global Warming Wasn’t StoppedShould you trust “experts” whose predictions are always wrong?It is too late to do ...
    Posted 9 Jun 2019, 10:25 by Happi Mess
  • 6 to 9 Reasons 4 Dating that Older Man its the best extract We don't always choose who we fall in love with, to the point that sometimes we find ourselves falling for an older man. Actually, I am currently myself ...
    Posted 9 Jun 2019, 10:24 by Happi Mess
  • Crawley Blue Boat Shed set for Solar powered Toilet Crawley’s famous blue boatshed could be about to get a $400,000 solar powered toilet to cater for Instagramming touristsThe City of Perth is considering building the solar ...
    Posted 30 May 2019, 20:25 by Happi Mess
  • The Animal in you The First Animal You See In This Picture Will Determine Your PersonalityYour personality has different “statistically-identified factors” included in the Big Five. Your personality is comprised of experience ...
    Posted 30 May 2019, 20:02 by Happi Mess
  • Happiest people say the quokka should be official state emblem for WA Top Roger Federer’s Instagram shot with a quokka was seen by half a billion people worldwide.Picture: Instagram / roger federer About Marketing and tourism experts say it's a ...
    Posted 29 May 2019, 05:06 by Happi Mess
  • China secretly emitting banned ozone depleting gas Scientists discover China has been secretly emitting banned ozone-depleting gassourceabout Scientists found that between 40 and 60 per cent of the total global CFC-11 emissions originated ...
    Posted 26 May 2019, 18:39 by Happi Mess
  • Tony Abbott’s Pension WOW WOW WOW Tony Abbott’s pension will be bigger than his MP paycheck. Here’s whyBecause Tony came into power before 2004, his pension will rise when pollies’ salaries do.Tony ...
    Posted 22 May 2019, 20:41 by Happi Mess
  • Free KFC food for 12 mths gets you Arrested KZN man arrested for eating at KFC free for a year by saying head office sent him to taste if they are up to standard.We've all got a ...
    Posted 20 May 2019, 23:05 by Happi Mess
  • Perth Mess Hall is Perth's 1st permanent food truck park Perth’s first permanent food truck park is set to tantalise people’s tastebuds when it opens tomorrow night.The Perth Mess Hall will take over the Old Swan Barracks ...
    Posted 9 May 2019, 18:44 by Happi Mess
  • Australia to FREEZE over in May 2019 Antarctic cold front to send temperatures plummeting source An Antarctic cold front is set to bring an icy chill right across Australia - with temperatures up to 10C lower than average ...
    Posted 9 May 2019, 04:46 by Happi Mess
  • 10 mtr whale found deep in the Amazon No One Knows How a 10 Tonne Whale Ended Up Deep in the Amazon Jungle Scientists are baffled by the recent discovery of a 10-ton humpback whale found dead ...
    Posted 29 Apr 2019, 02:19 by Happi Mess
  • World's first Groceries delivery drone Yesterday, Alphabet's drone delivery company Wing announced it's launching one of the world's first drone delivery services in Canberra, Australia following regulatory approval. ✈️📦How it works: Customers ...
    Posted 29 Apr 2019, 02:20 by Happi Mess
  • Rollercoaster approved for Matagarup bridge sourceMatagarup bridge rollercoasterIt was reported last week that Perth has missed out on a number of high-profile tourism projects in recent years because of bureaucratic red tape ...
    Posted 1 Apr 2019, 01:56 by Happi Mess
  • megga Vegan Youtuber busted eating meat Famous Vegan Youtuber gets Caught in Mexico Devouring Meat. Vegan community in Shambles FREE QR reader share this page https://linkfox.io/1Qcfu stats sl fvybem source One of the ...
    Posted 21 Mar 2019, 01:44 by Happi Mess
  • 2019 Perth ranking tops in Forbes world destinations Perth has been included on the Forbes list of the world’s top travel destinationsimage First contact sculpture at entrance to Elizabeth Quay Swan river Perth CBDQR code ...
    Posted 21 Mar 2019, 01:43 by Happi Mess
  • How To Get To Kings Park Kings Park is one of Western Australia’s most famous must-see places to visit which overlooks the City of Perth. Getting to Kings Park from your hotel or accommodation ...
    Posted 28 Feb 2019, 22:32 by Happi Mess
  • Historical Paddle boat the Swan River The paddle-steamer Decoy — a feature of the Swan River for three decades — is going back to the future.From this weekend, the distinctive 32-year-old vessel — the only ...
    Posted 14 Feb 2019, 21:58 by Happi Mess
  • Hoodoo Gurus rock South Perth Feb 23rd 2019 Media Release 13 February 2019 SPCCSouth Perth SoundsAustralian rock legends, the Hoodoo Gurus are set to rock South Perth Sounds when the free community concert returns to Sir ...
    Posted 14 Feb 2019, 21:51 by Happi Mess
  • Handcrafted Merry Go Round at Elizabeth Quay A HANDCRAFTED Venetian carousel fit for Mary Poppins has been commissioned for Perth's Elizabeth Quay precinct.Planning Minister Donna Faragher says the Italian- made ride is entirely hand-painted ...
    Posted 10 Feb 2019, 05:29 by Happi Mess
  • Talk before Text .. !!! Why Talking is Better Than Texting  21 reason why ....  believe it or notshare this page https://goo.gl/fspGV6it does not mean Never again or no more it ...
    Posted 10 Feb 2019, 05:18 by Happi Mess
  • Perth is 7th world’s most-livable city Perth is 7th world’s most-livable city FOR the seventh year in a row, Melbourne has topped The Economist’s list of the world’s most liveable cities, with ...
    Posted 11 Feb 2018, 02:51 by Happi Mess
  • Free Video Chat Multiuser TopMessenger FREE GROUP video chatShare this page https://goo.gl/gB68yRsee more: specs / videos and cart for Team Co WatchIn detailFreeIphone and Android Single ...
    Posted 12 Sep 2017, 22:12 by Happi Mess
  • Crowdfunding Success story for small business Top$1.2M in 30 days, what Roccbox learned from this success   extract from Indiegogo blog Short link this article https://goo.gl/iECnvg In March, we wrote about how ...
    Posted 17 Dec 2016, 23:39 by Happi Mess
Showing posts 1 - 30 of 86. View more »














Comments