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D.I.Y. Social Media "Check in" Menu

posted 4 Nov 2015, 19:19 by Happi Mess   [ updated 7 Jul 2020, 22:16 ]

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engage with your customers on social media and bond with their trusted network

word of mouth advertising is always number 1 





















Best Practices


You've already seen the glaring obvious benefits of social media engagement with your customers so you've already created a social media Menu

now how to apply the best practices 


Image result for please check in





Vendors

Display your SM (social Media) Menu on premises 

typically it will be laminated and you will ensure every customer not only "eyeballs" the menu but receive a brief induction 

SM menu can include basic housekeeping, social menu links and incentives for a prize for their chance to be your star performer in social media and or social ambassador going forward



sample Social Media "Check in Menu"

  • A4 size to print &/or display
  • we made the sample in FREE google drive using google docs which can output as word doc or pdf 

or create a SM Directory with links to all channels




    Dnt pay - engage


    vendors risk FAR TOO MUCH on advertising and promotions HOPING the receive a customer 

    it's much better value to 

    offer social actors to be customers 
    and 
    Empower customers to be your Ambassadors 

    Discount to engage and promote 
    subsidise their visit on the basis they create media with you or for you 
    further - you will empower them to authorise concessional prices to their network  (word of mouth advertising)






    Social Actors


    When they arrive:   Make them stars of your show
    they should be shown your SM (social Media) menu and invited to do their best and know there is a monthly prize 
    you will find someone creates amazing media that you never though of


    Prepare your script 
    this is your marketing team - set the vision 

    your social media menu needs 
    • links to the channels where you require posts
    • hashtags to be used - so you can find the posts 
    • a list of suggested key word comments 
    • a preferred closing comment with a link to your main media page 

    don't take too long planning, draft a simple work sheet and test and review 






    Ambassadors


    when they leave: make them Ambassadors

    hand them a thank you voucher with a special code that entitles them to activate a discount for their network of 4 friend 

    Conditional that 
    1. they posted a review or a social media post
    2. that their network or friend/s liked the post and forward confirmation to you do receive the discount code 











     online eBook version of the  Word / PDF doc

































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