 engage with your customers on social media and bond with their trusted network word of mouth advertising is always number 1 Best PracticesYou've already seen the glaring obvious benefits of social media engagement with your customers so you've already created a social media Menu now how to apply the best practices  Display your SM (social Media) Menu on premises typically it will be laminated and you will ensure every customer not only "eyeballs" the menu but receive a brief induction SM menu can include basic housekeeping, social menu links and incentives for a prize for their chance to be your star performer in social media and or social ambassador going forward
Dnt pay - engagevendors risk FAR TOO MUCH on advertising and promotions HOPING the receive a customer it's much better value to offer social actors to be customers and Empower customers to be your Ambassadors Discount to engage and promote subsidise their visit on the basis they create media with you or for you further - you will empower them to authorise concessional prices to their network (word of mouth advertising) Social ActorsWhen they arrive: Make them stars of your show they should be shown your SM (social Media) menu and invited to do their best and know there is a monthly prize you will find someone creates amazing media that you never though of Prepare your script this is your marketing team - set the vision your social media menu needs
don't take too long planning, draft a simple work sheet and test and review Ambassadorswhen they leave: make them Ambassadors hand them a thank you voucher with a special code that entitles them to activate a discount for their network of 4 friend Conditional that 1. they posted a review or a social media post 2. that their network or friend/s liked the post and forward confirmation to you do receive the discount code online eBook version of the Word / PDF doc
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