The overall flavor experience is a result of the combination between scent and taste. While the tongue only tastes 5 sensations (sweet, bitter, sour, salty and umami), it is the sense of smell that's responsible for 80% of the flavor experience. 
That's why when your nose is stuffed, you hardly taste any flavors at all.

We took the same FDA approved aromatic fruit flavors which beverage companies use in their drinks, and by using proprietary technology we've managed to safely insert them directly into the The Right Cup instead of into the drink. 
Our unique design positions your nose right over the opening, so your nose fully picks up the fruit aroma while your tongue flirts with a hint of sweet taste.