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Social Media Menus








Best Practices for Vendors and Patrons on the use and benefits of SM Social Media menu for check in and reviews


 












Vision




Thought Leadership 

Inspire Customers to create Social Media for your Business 














How to



Create a Menu to serve to your customers 


The Menu is displayed in your premises, stimulating patrons to "check in", takes photos and share their experience 













Sample Menus

ebook Pulsing site logo.gif
Image result for please check in

THREE (3) styles to suit your business










Typically the menu can be full size or a small (biz card) size signpost with link to the eVersion of the menu .. explained in "Concepts" under vendor section



1Word doc uploaded to cloud






2. Word doc converted to PDF






3. PDF converted to eBook  external link


each has gains and pains which need to be paired to your business SM culture








Best Practices for Vendors

Create seamless system; minimal effort required for visitors to find social channels
  • QR codes / Short URL / Google search match
  • hashtags and links - help patrons share the correct content
    • make the moment last, tag people and form relationships that are shared and revised



    S.M.A.R.T.  Goals for Outcome 


    Awareness 
    Display SM (Social Media) Menu at your premises and website
    • include QR reader codes (scan with smartphone for instant navigation)



    Action
    Display SM Menu in your premises, on tables, entrance, bathroom
    • Present to customer/s at convenient moment and encourage participation 
      • Invite patrons for photos with staff
      • Exchange "Social (ID) handles"  to tag and share media 
    • Do you have a directory of SM handles to share
      • How will you harvest patrons SM handles


    Make it last 

    Create monthly albums of visitors, add tags, links 
    • offer prizes for the most likes
    • Encourage Patron/s to "like and/or follow" your channels to receive newsfeed
    • Add hashtags to cluster posts (how to use hashtags)


    T:  you should know by now!



    Outcome
    • "Check in" is real time awareness 
    • Like on fanpage adds your updates to users newsfeed
    • Reviews are shared with photos 






    Concepts



    1. Hand out to NEWBIES 
    2. The menu can be full size  or  a summary only with a link to the full size eVersion with links to all channels 

    if the hardcopy is full size it needs to show links or QR codes for quick access to channels
    otherwise you make only a small signpost of the menu with 1 link to the eMenu which has all channels and links

    you have to K.I.S.S. Keep It Simple Silly 


    You must have a focus mission 

    1. The target audience is ?????  NEWBIES 

    2. you want them to ????
    a. like your fanpage (or channels)
    b. for events to know where to find photos to tag and share 
    c. to participate in any event competition (social media prizes) 
    d. know where to give feedback for a better experience 
    e. join SM channels / groups for future events 

    this process bonds you with your customer 





    Best Practices for Patrons

    View SM (Social Media) Menu
    • use your FREE smartphone QR reader app to navigate, Sample menu with QR Codes  word doc and  PDF 
     
    check in / add photos / reviews and tag people

    Add hashtags to cluster posts (how to use hashtags)

    know the SM channel architecture